Compelling Marketing of Ecotourism

About this course

You will discover the good practices for bringing your ecotourism product to market, including effective ways of presenting and communicating about unique ecotourism experiences to the buyers in the private sector in the B2B marketplace.

The course is based on the fourth component of the MEET approach for Ecotourism Development (Marketing and Communication).

Course details

Who should sign up for this course?

• Professional working for Inbound Tour Operators
• Professionals involved in the management of protected areas.

What are the benefits of this course?

You will discover good practices in promoting ecotourism in protected areas, based on guidelines by DestiMED PLUS and MEET Network.

What will you learn?

• Key concepts and approaches around MEET marketing and communications (e.g. assets, channels, and tools).
• How to identify best practices in ecotourism marketing and storytelling, especially how to consider effective approaches towards B2B buyers.
• Ways to adjust existing packages to meet market trends and the needs of MEET-related segments (e.g. pricing structures and promotion approaches).

For a successful completion, participants must:

• Finalise all modules and activities.
• Pass the quiz.

Who is leading the course?

This course has been designed by IUCN Centre for Mediterranean Cooperation and WWF Mediterranean with support from Training Aid and The Travel Foundation and taught by experts and practitioners in ecotourism marketing.

During your learning journey, you will have support from the IUCN Academy team through the course platform.

Ecotourism course series

The MEET Network has created a series of four courses focused on ecotourism within protected areas. The graphic below outlines the suggested learning pathway tailored to different types of learners.

Refer to the graphic to identify the courses that are highly recommended, those that are considered optional, and those that might hold limited relevance for specific stakeholders. 

Authors & Trainers

• Ante Mandić -Assistant Professor of Sustainable Tourism, University of Split
• Richard G. Edwards – Co-Founder / Senior Advisor, Green Spot Travel / MEET Network
• Katie James – Project Manager, The Travel Foundation
• Daniel Noll – Product Development and Marketing Strategist, Uncornered Market
• Elton Caushi – Founder, Albanian Travel Agency
• Kristijan Svajnzger – General Manager Europe, Intrepid DMC
• Christian Schröder – Head of Quality and Sustainability Management, Wikinger Reisen
• Gianluca Mancini – Director, WWF Travel
• Ayako Ezaki – Director of Training Strategy and Development, Training Aid
• Jasmine Stevens Wong – Training & Capacity Building Consultant
• Lucía Prieto Fustes – Ecosystem Resilience and Spatial Planning Programme Assistant, IUCN
• Arnau Teixidor Costa – Ecosystem Resilience & Spatial Planning Programme Officer, IUCN
• Daniela Casimiro – MEET intern, PhD Student University of Azores