Compelling Marketing of Ecotourism

Join this course to build your skills and get the tools necessary for marketing MEET ecotourism products and providing valuable customer experience.

ABOUT THIS COURSE

You will discover the good practices for bringing your ecotourism product to market, including effective ways of presenting and communicating about unique ecotourism experiences to the buyers in the private sector in the B2B marketplace.

The course is based on the fourth component of the MEET approach for Ecotourism Development (Marketing and Communication).

COURSE DETAILS:

🕒 Start date: Anytime

🕒 Duration: 1 - 2 hours

📖 Course type: Self-paced

📖 Course includes: 3 modules, 1 quiz

🗨️ Language: English

Award: Certificate of Completion

Fees: FREE

Registration: OPEN

WHO SHOULD SIGN UP FOR THIS COURSE?

• Professional working for Inbound Tour Operators

• Professionals involved in the management of protected areas.

WHAT ARE THE BENEFITS OF THIS COURSE?

You will discover good practices in promoting ecotourism in protected areas, based on guidelines by DestiMED PLUS and MEET Network.

WHAT WILL YOU LEARN?

• Key concepts and approaches around MEET marketing and communications (e.g. assets, channels, and tools).

• How to identify best practices in ecotourism marketing and storytelling, especially how to consider effective approaches towards B2B buyers.

• Ways to adjust existing packages to meet market trends and the needs of MEET-related segments (e.g. pricing structures and promotion approaches).

FOR A SUCCESSFUL COMPLETION, PARTICIPANTS MUST:

• Finalise all modules and activities.

• Pass the quiz.

WHO IS LEADING THE COURSE?

This course has been designed by IUCN Centre for Mediterranean Cooperation and WWF Mediterranean with support from Training Aid and The Travel Foundation and taught by experts and practitioners in ecotourism marketing.

During your learning journey, you will have support from the IUCN Academy team through the course platform.

ECOTOURISM COURSE SERIES

The MEET Network has created a series of four courses focused on ecotourism within protected areas. The graphic below outlines the suggested learning pathway tailored to different types of learners.

Refer to the graphic to identify the courses that are highly recommended, those that are considered optional, and those that might hold limited relevance for specific stakeholders. 

COURSE DEVELOPED BY:

FINANCIAL SUPPORT FROM:

TECHNICAL SUPPORT FROM:

Fees: FREE

Registration: OPEN