Designing an Attractive Ecotourism Itinerary

Designing an Attractive Ecotourism Itinerary

last update on: 07/24/2024

Learn how to design innovative, unique, authentic, sustainable, and market-oriented ecotourism products, following the Mediterranean Experience of Ecotourism (MEET) product criteria.

 

ABOUT THIS COURSE

To secure a form of sustainable and low-impact tourism that is compatible with the conservation and sustainable development goals in the Mediterranean region, we need a robust approach to the design of ecotourism products.

This course will provide guiding principles for creating innovative, unique, authentic and market-oriented products that can be applied across the geographically heterogeneous region.

Specific Mediterranean Experience of Ecotourism (MEET) product criteria will assist participants in assessing their own region and ultimately selecting appropriate components for an ecotourism package. 

 

COURSE DETAILS:  

🕒 Start date: Anytime

🕒 Duration: 5 - 8 hours

📖 Course type: Self-paced

📖 Course includes: 3 modules

🗨️ Language: English

Award: Certificate of completion

 

Fees: FREE

Registration: OPEN

 

WHO SHOULD SIGN UP FOR THIS COURSE?

  • Professionals working for Inbound Tour Operators

  • Professionals involved in managing protected areas 

 

WHAT ARE THE BENEFITS OF THIS COURSE?

  • Discovering the key components of MEET ecotourism products (using the MEET product criteria).

  • Demonstrating best practices in building ecotourism products, including marketing approaches, market access strategies and working with partners.

 

YOU WILL LEARN HOW TO:

  • Identify components of MEET ecotourism products.

  • Use MEET product criteria to select components unique to your local destination.

  • Design an engaging ecotourism product description that appeals to the target market.

 

FOR A SUCCESSFUL COMPLETION, PARTICIPANTS MUST:

  • Finalise all modules and activities

  • Pass the final quiz

 

WHO IS LEADING THE COURSE?

This course has been designed by IUCN Centre for Mediterranean Cooperation and WWF Mediterranean with support from Training Aid and The Travel Foundation and taught by experts and practitioners in (eco)tourism.

During your learning journey, you will have support from the IUCN Academy team through the platform.

 

ECOTOURISM COURSE SERIES

The MEET Network has created a series of four courses focused on ecotourism within protected areas. The graphic below outlines the suggested learning pathway tailored to different types of learners.

Refer to the graphic to identify the courses that are highly recommended, those that are considered optional, and those that might hold limited relevance for specific stakeholders. Graphic for the learning journey

COURSE DEVELOPED BY:

IUCN Logo

WWF Logo

 

FINANCIAL SUPPORT FROM:

Destimed Plus

  Mava

 

TECHNICAL SUPPORT FROM:

training-aid

  the Travel Foundation

 

Fees: FREE

Registration: OPEN

Duration

Category

Modules

More than 5 hours

Business and Biodiversity

1

Authors & Trainers

Richard G. Edwards

Co-Founder / Senior Advisor, Green Spot Travel / MEET Network

Elton Caushi

Founder, Albanian Travel Agency

Carla DANELUTTI

Ecosystem Resilience and Spatial Planning Programme Manager, IUCN/MEET Network

Ayako Ezaki

Director of Training Strategy and Development, Training Aid

Jasmine Stevens Wong

Training & Capacity Building Consultant, Jasmine Stevens Wong

Katie James

Project Manager, The Travel Foundation

Lucía PRIETO FUSTES

Ecosystem Resilience and Spatial Planning Programme Assistant, IUCN

Arnau Teixidor Costa

Ecosystem Resilience & Spatial Planning Programme Officer, IUCN

Daniela Casimiro

MEET intern, PhD Student University of Azores