Designing an Attractive Ecotourism Itinerary

About this course

To secure a form of sustainable and low-impact tourism that is compatible with the conservation and sustainable development goals in the Mediterranean region, we need a robust approach to the design of ecotourism products.

This course will provide guiding principles for creating innovative, unique, authentic and market-oriented products that can be applied across the geographically heterogeneous region.

Specific Mediterranean Experience of Ecotourism (MEET) product criteria will assist participants in assessing their own region and ultimately selecting appropriate components for an ecotourism package. 

Course details

Who should sign up for this course?

• Professionals working for Inbound Tour Operators
• Professionals involved in managing protected areas 

What are the benefits of this course?

• Discovering the key components of MEET ecotourism products (using the MEET product criteria).
• Demonstrating best practices in building ecotourism products, including marketing approaches, market access strategies and working with partners.

You will learn how to:

• Identify components of MEET ecotourism products.
• Use MEET product criteria to select components unique to your local destination.
• Design an engaging ecotourism product description that appeals to the target market.

For a successful completion, participants must:

• Finalise all modules and activities
• Pass the final quiz

Who is leading the course?

This course has been designed by IUCN Centre for Mediterranean Cooperation and WWF Mediterranean with support from Training Aid and The Travel Foundation and taught by experts and practitioners in (eco)tourism.

During your learning journey, you will have support from the IUCN Academy team through the platform

Ecotourism course series

The MEET Network has created a series of four courses focused on ecotourism within protected areas. The graphic below outlines the suggested learning pathway tailored to different types of learners.

Refer to the graphic to identify the courses that are highly recommended, those that are considered optional, and those that might hold limited relevance for specific stakeholders.